Is fear stopping you from marketing your eBook?
Over the years I have worked with people who really want to sell eBooks online but have never gotten round to it and there are a few different fears that stop them:
1. They believe people already know what they know
Many times they live under the assumption that people already know what they know and wonder why anyone would buy an eBook from them. The truth is whatever you know is probably not known by thousands of people. If you did your ebook topic research you already know there are people searching for what you are about to offer so really this belief is no longer valid. If it is a conversation you are having with yourself then I challenge you to take an honest look at whether you carried out any research. If people are searching it is because they don’t know what you know and need to buy your eBook!
2. People might not like it/will return it
You are absolutely right. People might buy your eBook and then return it for whatever reason. Maybe they might even tell you they don’t like it. So what? You have to focus on the fact that you believe in what you have to say on the topic (and I hope you do) and remember that many people who buy it will love it. Try to avoid focusing in on one or two people who are not happy and instead keep your mind on all those who are.
If you sell 10 copies of your eBook and nine people return it then you might want to look at your content. It is an ideal time to ask them for feedback and try and establish where the problem is. Did it not deliver on the promises you made on your sales page? Maybe it was too basic or too difficult. Do your best to get feedback if you find you are continually being asked for a refund. Keep an eye on percentages. If you sell 10 eBooks and 5 are returned for a refund 50% is a high percentage. If you sell 10 and 1 is returned 1% really isn’t. Decide what percentage will set off alarm bells for you. I believe anything under 10% is good but above that you should start paying close attention.
3. What if no one buys it
When marketing an eBook making no sales is a common fear for many and it might happen. All you can do is learn from it and move on. I will go back to researching your eBook and say if you have taken the time to do that then there is little chance it won’t sell. Maybe your copywriting sucks and you need to get help with that. Think about why it isn’t selling, take a look at your visitor stats, are people getting to the page but not buying? Are you offering something free as a way to get people to sign up and stay in touch? Remember not everyone buys first time.
No one will buy it if you put it together without thinking about what people want. Plenty of people will buy it if you take the time to find out what people want.
4. It is safer to dream and want to do something than to do it
Online we here stories about people making six figure income selling eBooks and information products. we all want that dream. To be able to create an eBook, get it on to the web and have thousands of people rushing to buy it. For that dream to happen you have to start someplace and maybe you start by only selling 10 copies in 2 months and that is okay, at least you have started.
The truth is sometimes we just like to talk. We tell people we are going to write something and we are going to make it happen because we are in love with the dream of it rather than actually making it happen.
At some point you have to decide it is time to get it out there. The world is waiting for what you have to offer and you selfishly deprive yourself and us if you choose not to do something about sharing it online.
If you are more comfortable try testing it by releasing a chapter from your eBook for free and encouraging people to join your list and then get them to buy the eBook. At least you can test based on how many people are interested in the free chapter how many might go on to buy the eBook.
When it comes to being successful at being able to sell eBooks you have to accept that things might not work out and learn from it. That is the only way to make this happen. Just be okay with the fact that it may flop and it is all part of the learning experience and remember you can avoid that happening when you focus on writing an eBook that people actually want.
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